Jane R. Snyder My Work

“How can I help you grow your business?”

 

Contact: 615-557-6277

HOMEHome_%28orig%29.htmlHome_%28orig%29.htmlshapeimage_1_link_0

CONCEPTS & COPY © 2011  Jane R. Snyder Marketing Solutions ALL RIGHTS RESERVED


Nashville-based firm, Jane R. Snyder Marketing Solutions, develops copy, promotional concepts, and marketing campaigns for businesses, creative professionals, and non-profit groups. Her innovative creative ideas enable clients, whether they sell products or offer professional services, to set themselves apart from their competition. Her clever solutions for organizations help them to raise money and public awareness.  Jane is an award-winning writer known for her ability to craft memorable copy to successfully meet marketing objectives. Website: http://www.janersnyder.com

WELCOME


PLEASE  CLICK  ON  MY  CLIENT’S  NAME  TO  SEE 

SAMPLES OF  THE   MARKETING  SOLUTIONS

CREATED  TO  MEET  THEIR  OBJECTIVES.



“WORDS CAN ALSO”


    OBJECTIVE: To take my “WORDS CAN” promotional poster

    one step further.


  
 EDITORIAL ASSIGNMENTS FOR MAGAZINES, 
NEWSPAPERS, NEWSLETTERS & WEBZINES


  OBJECTIVE: To write feature articles based on research and 
  personal interviews. 

EDITORIAL_FEATURES.htmlEDITORIAL_FEATURES.htmlEDITORIAL_FEATURES.htmlHome.htmlshapeimage_2_link_0shapeimage_2_link_1shapeimage_2_link_2





PUBLIC RELATIONS


    OBJECTIVE: To communicate news and announcements of

    fund-raising events for businesses and non-profit groups.

EDITORIAL ASSIGNMENTS FOR MAGAZINES, NEWSPAPERS, NEWSLETTERS & WEBZINES

JEROME RECORDS

CORPORATE MARKETING PROGRAM


    OBJECTIVE: To develop a comprehensive marketing program

    that included: a mission statement, a slogan, advertising, and

    a quarterly newsletter/Webzine.    


    I created the editorial format for the publication; wrote all of

    the articles; and supervised the graphic designer who was in

    responsible for production.

EDITORIAL ASSIGNMENTS FOR MAGAZINES, NEWSPAPERS, NEWSLETTERS & WEBZINES

ORGANON PHARMACEUTICALS

“JUST YOUR STYLE” WEBZINE


   OBJECTIVE: To create and produce a lifestyle Webzine for

    women using Organon products. I named the publication;

    created its editorial format; researched and wrote seven

    articles per month (4,000 words)for a period of two years.


    During that time I wrote about more than 150 topics and

    conducted with everyone from a well-respected Olympic coach  

    to  Jo Anne Von Tilburg, Ph.D., the world’s foremost expert on

    the Easter Islands monoliths.


MIGHTY OAKS MANAGEMENT

    OBJECTIVE: To develop a marketing campaign to introduce a 
    singer-songwriter and    attract an audience to his Music Row
    showcase in Nashville. Sponsorships for the event came from 
    Coca Cola, CVS and Levi Strauss. 

    Starting on Monday of the week leading up to the showcase
    unique promotional “surprises” were delivered to the head
    of each record label in Nashville. Some of these items were a
    stuffed toy armadillo (the image used in the logo for this
    Texas-born artist) and a pop-up book of angels (to reflect the
    song “Angel” on his CD).  

    On Friday, the day of the showcase, a young actress dressed
    an angel costume complete with silver wings, alighted from a
    stretch limousine and hand-delivered the CD and showcase
    invitation to each record label. 

    So much “buzz” was created that more than 300 people showed
    up to attend what turned out to be a standing-room-only 
    performance.    
    
 
     
        
    
        Mighty_Oaks.htmlshapeimage_6_link_0
GHOSTWRITING

    OBJECTIVE: To generate copy for clients whose needs require 
    that I receive no published credit for my work. These projects
    have included: letters, brochures, speeches, scripts, press 
    releases, and FAQ sheets.
    Ghostwrite.htmlshapeimage_7_link_0

UNA-USA of CONNECTICUT & 
HOSPITALITY COMMITTEE OF FAIRFIELD COUNTY 
“RUTH STEINKRAUS-COHEN: AMBASSADOR OF PEACE”

  OBJECTIVE: To write a biography of the founder of and most-
  dedicated volunteer for these organizations. The work took 
  an entire year; required 36 personal interviews; and sorting 
  through 75 cartons of archival material Ruth had collected.
        
         
    
Ruth.htmlRuth.htmlRuth.htmlshapeimage_8_link_0shapeimage_8_link_1shapeimage_8_link_2

HEBREW EDUCATIONAL SOCIETY (HES)
CENTENNIAL CELEBRATION GALA

    OBJECTIVE: To celebrate the achievements of the oldest 
    community center in Brooklyn and add to its endowment to 
    support programs and services for the next 100 years. The     
    proceeds from this event amounted to double what was 
    expected.

    This ten-month assignment included the development of an
    event theme, invitation, bookmarks, Centennial Gala Journal,
    journal advertising solicitation, and place cards. 

    My request for all the pre-school students at HES to create 
    birthday cards to honor the facility led us to the laminated
    drawings that were used as placemats at the formal dinner.
    Many guest were so delighted with these unique greetings 
    that they took them home as souvenirs of a delightful and
    cherished evening. Selected pages of the Gala Journal are
    shown along with other components of the program.
  
HES.htmlHES.htmlHES.htmlshapeimage_9_link_0shapeimage_9_link_1shapeimage_9_link_2


NEW YORK CARVED ARTS

CORPORATE BRANDING & MARKETING


    OBJECTIVE: To promote this family-owned business with a

    new logo, a slogan, an ad, a brochure, a direct mail campaign,

    and a “Certificate of Appraisal and Authenticity” for each

    architect, intrior designer or family who commissioned each

    custom project.


TTF LIGHTING CONSULTANTS

CORPORATE BRANDING & PROBLEM SOLVING


    OBJECTIVE: To design a corporate identity program and 

    create a solution to deal with delinquent accounts. My triple

    invoice system -- with a specific message conveyed each

    month -- helped to increase collections by 85%.


SLOGANS CREATED FOR VARIOUS CLIENTS


    OBJECTIVE: To develop memorable slogans to help brand new    

    businesses; re-brand existing companies; and to highlight non-

    profit campaigns for fund-raising and active recruitment of

    volunteers.